794 members, 225 topics. July 20, 2019, 4:22 pm
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You basically double your chance of success with a written blog strategy. According to Content Marketing Institute, 60% of organizations with a written content strategy are effective, compared to only 32% of those with a purely verbal content strategy being effective.
Step 1: Define your goals.
Having a clearly defined goal will set you up to push through all the other steps, all the hours of writing, and all the obstacles bound to show up.
Your goal is your why, and the stronger it is the more success you’ll have.
Update your customers on what’s going on with your work, stories etc?
Step 2: Perform some target market research.
This step is that small centimeter tweak that will take your blog from mediocre to great.
So, how do you do target market research?
For starters, ask yourself a few good questions:
Where does my audience hang out online? (Certain blogs, social media platforms, forums, Facebook groups, etc.)
What is their biggest gripe at work? (Maybe they hate their commute or their boss, or they’re bored, or they aren’t getting enough traffic to their website.)
What sort of content or articles do they most enjoy reading? (Look at your Google analytics for your blog, if you have it. Which posts did the best? You can also use BuzzSumo to see what your competitor’s most shared articles are.)
Step 3: Come up with topic ideas and keywords to target.
Keywords are good to effective blog content strategy. Without them, you’re going to be hard-pressed to rank well on search engines. Without ranking on search engines, you’ll have an even harder time getting a lot of consistent traffic.
Despite the overload of information from alleged “SEO experts”, keyword research and SEO (search engine optimization) isn’t all that difficult.
Let me break it down for you in three simple steps:
Find some keywords you want to rank for that have high search volume and low competition.
Write mind-blowingly good blog content that includes your main keywords in the title, body, headers, and image alt text (don’t overdo it, though. 3-7 times in an article is plenty, depending on the length).
Work on getting backlinks to that article with your main keywords as the anchor text (i.e. if your main keyword is “marketing strategies”, you want the link to your site to be connected with the text “marketing strategies”). But be careful not to overdo this either. Too many optimized anchors might trigger Google in a wrong way.
Keyword research is a great way to come up with new ideas and opportunities for content, but SEO should not drive your entire content strategy. It should factor in, but not fully control, the topics and message of your content.
Step 4: Create a blog content calendar.
A content calendar keeps you on track and creates a system to ensure your content is always top-notch and published on time. The best calendars also have social sharing and email marketing info baked in to make things organized and easy.
Step 5: Build amazing content.
You’ve got your keywords, you’ve created a content calendar, you know who you’re writing for. Now it’s time to actually build your content.
I say build, not write, because great content isn’t just written – it’s assembled.
An amazing piece of content needs to be…
Well-written (meaning proper spelling and grammar, and doesn’t use unnecessarily complex language or terminology.)
Researched (meaning uses stats, case studies, and examples to show you’ve done your homework.)
Media rich (meaning plenty of high-quality and highly relevant images.)
Formatted for skimming (meaning use plenty of headers, subheaders, bulleted lists, block quotes, bolding, and italics.)
Pro tip: You can get free high-quality images from MyStock.Photos or even make your own images with tools like Canva and others.
Hope this helped?
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